Diebels Freshness World Cup
One of Germany's largest premium beer brands
The Diebels Freshness World Cup was held for the first time in 2006 on the brewery premises in Issum on the Lower Rhine. The basis of the Frische WM was a kind of "game without borders" in which different teams competed against each other in the final. Teams were able to qualify for this.
We conceived the casting of the Frische WM on behalf of the Diebels PR agency Weber Shandwick and carried it out in Issum. Of the eight teams, the top three qualified for the finals.
Responsible for conception / casting
